How We Rank Products & Services

Our brand partners are evaluated on a scale of up to 9.9, based on three key factors: Popularity, Brand Reputation, and Features & Benefits. Our algorithm aggregates and standardizes data from multiple online sources, adjusting for any gaps or missing information while accounting for brand compensation. Each factor is weighted differently to generate a comprehensive overall score.

How We Calculate the Score

The final score consists of three core components:

Popularity

Top10Buds assesses user engagement by tracking the number of clicks a brand receives over the past seven days. Each brand’s click volume is compared to others within the same category, determining its Click Trend Score. Brands may receive advertising compensation, which can influence their ranking and, in some cases, impact their Click Trend Score.

Brand Reputation

We leverage Semrush, a leading tool for online visibility analysis, to assess brand reputation. Semrush evaluates clickstream data—including user behavior, search trends, and engagement—to gauge a brand’s prominence, credibility, and trustworthiness. If a brand lacks a Semrush score, the final rating will rely solely on the Click Trend Score and Features & Benefits Score.

Features & Benefits

Top10Buds’ editorial team independently researches and reviews brands based on various factors, including product range, ease of use, online accessibility, customer service, and industry recognition. Each brand receives a score reflecting its performance across these criteria. The specific evaluation parameters for each product are detailed on its review page.